Tariffs are pinching wallets, but Dollar General might be poised to benefit

By Faith Barbara N Ruhinda Updated at 1559 EAT on Tuesday 3 June 2025

While Trump’s tariffs are hurting many US retailers, Dollar General might buck the trend. The discount retailer reported a 2.4% increase in same-store sales last quarter and boosted its annual profit forecast.

“We’re well-positioned to serve our customers across different economic conditions,” Dollar General CEO Todd Vasos said in a statement.

The Trump administration’s trade policies have indeed sparked uncertainty, fueled fears of higher inflation, and dampened consumer sentiment. Here’s how this impacts Dollar General.

Dollar General’s market share gains can be attributed to its strategic positioning as a discount retailer, appealing to both low-income and middle-income consumers seeking affordable options.

Dollar General’s shares rose 11% after its quarterly results beat analysts’ expectations. The discount retailer serves budget-conscious customers, primarily in rural areas, with over 20,000 stores and a focus on affordability.

Dollar General faces pressure from tariffs, potentially leading to price increases or limited product availability, which could impact consumer spending.

Dollar General’s observation highlights the financial strain on low-income Americans, with many struggling to afford basic necessities.

This trend may increase demand for discount retailers like Dollar General, but also poses challenges in maintaining profitability while serving budget-constrained customers.

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