During the times of soliciting for votes across the country, NRM as party presented it’s manifesto to the people of Uganda, ” Securing your Future” was the ideal theme for the term 2021-2026, and it was overwhelmingly voted to serve the people of Uganda by ensuring their security and progress in life.
Kisoboka is an expanded campaign drive piloted in Mityana North constituency led by Hon Kiwanda Godfrey Ssuubi.
The Kisoboka campaign is anchored on the NRM manifesto on Creating Jobs and Wealth, but strategically focusing on mindset change, agro industrialization and sustainable tourism as the vehicles
” NRM is committed to translating the economic growth and development so far registered into more jobs and wealth for all Ugandans. NRM will continue to help more people to take advantage of the existing socio-economic infrastructure roads, electricity and ICT to create jobs and wealth. Jobs and wealth put money into people’s pockets, food on the table, ensure savings for the future and investment in income-generating activities”.
NRM identified the following four sectors for jobs and wealth creation.
a. Commercial agriculture
d. Information and Communications Technology (ICT).
Kisoboka campaign will amplify the participation of local people in Buganda in government programs and effectively harness the opportunities to better their livelihoods and transform communities. It will compliment the efforts of Operation Wealth Creation (OWC), a government initiative led by Gen Salim Saleh, launched by HE the President in July 2013 as an intervention to efficiently facilitate national socio-economic transformation, with focus on raising house hold incomes and wealth creation.
Although there has been impressive economic growth and GDP expansion, household incomes have remained low.68% of Ugandans are not yet in the money economy (earning less than 20million/year).
With the new approach of government of The Parish Development Model (PDM) a strategy developed for organising and delivering public and private sector interventions for wealth creation and employment generation at the parish level as the lowest economic planning unit. Buganda or the Central region has a huge potential to create jobs and wealth in Uganda, and the people there need to strongly harness all the available opportunities, but first is the mindset change.
The campaign is set to engage the youth to have a mindest change towards work and vigorously become dedicated and mentally absorbed in their work. It will provide fresh insights into how to increase participation in the various programs and tap into the numerous opportunities. A negative or positive mindset potentially influences anybody’s engagement in several ways; A positive mindest breeds the enthusiasm for development
“Commercializing agriculture has the greatest potential for increasing household productivity and incomes, while addressing unemployment in the rural communities the approach will nurture agro-based industries across the country, employing labour that will have been released from primary agriculture.” – Ministry of Finance, Planning and Economic Development, 2019.
As with most countries in Sub-Saharan Africa, agriculture is Uganda’s key economic sector. Despite the sector accounting for only about one-quarter of the country’s overall economic output, agriculture provides livelihoods for the vast majority of the population and generates the raw inputs needed to fuel a small yet growing industrial sector dominated by agro-based manufacturing enterprises.
Recognising the enormous potential of adding value to the country’s sizeable agricultural output as a means of boosting inclusive growth and creating productive employment across the country, the government is aggressively promoting agro-industrialisation. For example, the National Development Plan III, Uganda’s five-year plan for economic development, identifies, “natural resource-led industrialisation, especially agro-industrialisation” as one of the priority programs.
The agricultural sector plays a central role in Uganda’s economy, generating some 24 per cent of the Gross Domestic Product (GDP) and accounting for more than half of the country’s export earnings (54%; World Bank, 2019). Almost 70 per cent of the working population is engaged in agriculture which also provides the first job for three-quarters of those aged between 15 and 24 years. 78% of the Ugandan population lives in “rural” areas where farming is the predominant economic activity (UBoS, 2016). At the same time, agro-processing is the backbone of the manufacturing sector accounting for approximately 60 per cent of its total output.
In the five-years to 2017, manufacturing growth was buoyant, growing at an average annual rate of almost 6 per cent (UBoS, 2019). Much of this can be attributed to the rapid growth in the value of the output of the food processing sub-sector (with an average annual growth rate of 8%), with particularly strong growth being registered in meat, fish, dairy processing. Edible oils and bakery production also recorded rapid rates of growth. This is hardly surprising given the dietary transition that is underway in the country. Over the same period, the average growth rates for the production of drinks (9%), cotton ginning (35%) and textiles (15%) were well above the agro-processing average.
Clearly, both food as well as cash crops form the basis of Uganda’s productive agro-industrial sector and have the potential to be exploited even further. Arguably, the most promising prospects in terms of both inclusive and equitable economic growth and an expansion in job opportunities, lie in the development of small- and medium-scale agro-industrial firms which can supply the growing markets within Uganda and the region. Regional and global demands are enormous and the country is well integrated into regional trade.
Trade integration in the region has increased market access for Ugandan products in DRC, Kenya, Tanzania, South Sudan etc and calls for all people to harness demand for processed agricultural goods to help the employment transition in the sector, away from subsistence farming to more commercialised and productive activities.
The Central Region is endowed with great tourism opportunities and the campaign is set to do more and intensify the various programs by government that are geared towards making tourism more inclusive and local participation.
Being in Uganda is a privilege, surrounded by phenomenal volcanic landscapes, wildlife that many of people grow up dreaming of seeing with our own eyes, and some of the continent’s most friendly, welcoming people making you feel like a VIP wherever you go it’s hard not to feel overwhelmed by it all. The campaign is set to use tourism as a tool to combat poverty and create jobs for local communities is an important aspect of sustainability.
As the country navigates through the impact of the corona pandemic, the campaign is focused on enhanced engagement of tourism stake holders – host communities, tourists, tourism industry, private sector, media, pressure groups and voluntary sector/ NGOs/development partners to as well protect and preserve wildlife so as to achieve sustainable tourism.
Uganda has achieved an increase Gross Domestic product (GDP) from tourism sector, indicating improvement in people’s welfare in that particular area, therefore Uganda has greatly achieved sustainable tourism. But of recent has melteddown, there is need to reengage and energize the sector through aggressive local tourism incentives that will bring local tourists aboard.
Hon. Kiwanda Suubi, has championed campaigns like Tulambule Wild a local tourism drive that called upon all Ugandans to visit and know more about the national parks, this domestic tourism drive showcased the unique features.