Sarah Kagingo at the Centre of Media Excellency

By E K Benj @Kivumbi

Ms Sarah Karungi – Courtesy photo

Until her relieve of duties in 2015, Sarah Kagingo a renown media personality and founder of Soft Power News was working for Uganda President Yoweri Kaguta Museveni as State House Assistant for Communication.

Sources to HICGI News Agency indicate that the soft spoken Kagingo was a key player in running Museveni’s social media accounts.

In our special series “Senior Citizens” today we’re profiling Sarah Kagingo who is also ‘believed’ to have been running fallen Ugandan Speaker of Parliament Rt Hon Jacon Oulanya social media account.

Little is known as about her love life but Sarah Kagingo is a Ugandan businesswoman, communication specialist and politician. Currently she serves as the Principal Press Secretary at the Parliament of Uganda. She is the managing director of SoftPower Digital Communication Ltd.

Sarah is blessed so far with 2 happy children .

Early life and education background

Kagingo was born in 1978 in Kajara village, Ntungamo District, She went to Trinity College Nabingo for UCE and Mt St Mary’s College Namagunga for UACE. She received her Bachelor of Library and Information Science from Makerere University.


In 1997, Kagingo was voted as a Guild President for Makerere University 1997–1998 becoming the second female candidate to win the guild presidency since Makerere University was founded in 1922. She has served in various organizations such as a research assistant and later as a public relations officer at Divinity Union Limited a non government organization, as the Head of Research at Akiba International.

In 2013, Kagingo was appointed as a Presidential Assistant for Communication (2011-2014.). She was in charge of Communication and public affairs at Operation Wealth Creation (2015-2017). She is the managing director of SoftPower Digital Communication Ltd as well she is the chief editor of SoftPower News an online news website based in Kampala Uganda. On 3 August 2021, Kagingo was appointed as the new Principal Press Secretary of the Speaker of the Parliament of Uganda.

In 2012 and 2017, she contested for EALA Member of Parliament seat on the NRM ticket unfortunately she lost.


Other considerations

She is the former president of Uganda’s Public Relations Body (2018–2020). Kagingo serves as a board member at PSFU, an Exco member of the National Association of Broadcasters


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